TAPMI Launches 'Blue Ocean Strategy'

T A Pai Management Institute (TAPMI), a Mangalore-based B-school, has started the India Blue Ocean Strategy Research Centre in association with Blue Ocean Strategy Regional Centre, Malaysia. The primary aim of setting up this institute is to provide adequate training to corporates, students and faculty members. Dr. Saji Gopinath, Director of TAPMI said, “We believe that this institute will help industry, the student community and faculty for better understanding of the market strategies in the wake of ever-changing market dynamics.” Mr. Peter Tan, Blue Ocean Strategy Institute, Malaysia, said, “The cornerstone of blue ocean strategy is ‘value innovation’ and a blue ocean is created when a company achieves value innovation that creates value simultaneously for both the buyer and the company.”

Source: September, 2010, Business Standard      

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